Large corporations. Any major corporation is a complex entity. Most have lots of different departments and product groups, not to mention human resources, PR, and even legal/compliance concerns. Add together complicated e-commerce and customer segmentation features with thousands of different pages, and you have a massive web design and development project in the making.
For that reason, if you're in charge of a big corporation you probably already have lots of enormous agencies beating down the doors to get your business. You already know you're in your own category, and don't need our help.
Established small to medium-sized businesses. These companies have many of the same needs as bigger corporations, but on a smaller scale. They may need to impress customers, colleagues, and potential employees, but to do so in just a dozen pages – and within a reasonable budget. Most are looking for an all-in-one resource for creative help, marketing, web design, e-commerce, and even branding or identity development. In other words, they don't just need answers, but for someone to step in and run with their vision.
These are the types of businesses that are perfect clients for agencies like Knightling. Because we have the same kind of company ourselves, we are able to give them personal attention and outstanding service without attaching enormous invoices to every project or conversation.
Brand-new businesses and solo-preneurs. For the most part, these folks have lots of time and dazzling ideas to work with, but not a lot in the way of startup capital or other resources. Sometimes, these projects are the result of a lifetime spent dreaming and brainstorming, so the men and women in charge of getting their inspiration off the ground want to pay close attention to every detail.
The best choice in these situations is usually not to spend any money on web design at all. Because brand-new businesses don't have the same development and customization needs that their established counterparts do, they can get away with using readily available templates from WordPress. They might take a bit of time to get moving, but offer almost total creative control with no cost other than available hours.
Each of these categories has its own needs and profiles, and one isn't necessarily better than the other – even most of the biggest companies started out with ideas sketched out on napkins. The biggest mistake you can make, however, is failing to recognize which category you fall into and what your needs are. Just as startups shouldn't splurge on medium-sized business designs that could cripple their operating budgets, neither should established companies try to get by on a shoestring and hope to compete online.
To know what kind of website you need right now, you have to think carefully about what kind of company you're actually operating. Wishful thinking is a fantastic thing, but don't harm your chances of success by trying to do too much with too little, or vice versa.