I am proud to announce the launch of a newly redesigned website for our long-time client, Deep Blue!
Deep Blue is not only a fun company, but a diverse one. They not only are a dive shop by the Belmont Pier in Long Beach with a terrific repair facility and showroom but they are also a swim school and have a second swim location in Bixby Knolls. They are a dive-travel agency and offer really fun youth programs to do with all things wet! The first site Knightling Web Design created for Deep Blue was beautiful and showcased their gorgeous photography and four main services of Scuba, Swim, Repair and Travel well. It was flashy and fun but had one major drawback, it took time to navigate to the pertinent information you were looking for. You were entertained while you journeyed there, but it was not very efficient.
The major challenge of the redesign was organization. They had since added Youth Programs and wanted to add Boat Charters in the Future. Some of their service areas had their own logos and mini-brand while others did not. Sometimes it felt as though each area needed it's own site entirely, however, the mother-brand Deep Blue was always to take precedence. After many months the solution was reached and they now have a beautiful new site that is user friendly, showcases each service area as if it were it's own mini site and keeps the Deep Blue logo front and center (well technically left aligned). The main navigation at the top has only the main service areas. Each of those has it's own landing page and then a dropdown of that service area's unique site content and sub items. The homepage you see when you navigate to their main url is a very clean and has a simple image menu of their top 5 services so right off the bat you can decide where you need be (Scuba, Swim, Travel, Repair or Youth Programs). We utilized two different layouts to achieve this. One module-heavy layout is used for the landing pages and another is used for the content pages.
There is a vast amount of content held within this site and we are excited to see how it serves them going forward. Oh and did we mention it's a responsive website that is mobile friendly too? We wouldn't have it any other way. Please take a moment to browse the new site created for Deep Blue at http://deepbluelongbeach.com and be sure to let us know what you think. Cheers!