Web Design Blog

I am proud to announce the launch of a newly redesigned website for our long-time client, Deep Blue! 


Deep Blue is not only a fun company, but a diverse one. They not only are a dive shop by the Belmont Pier in Long Beach with a terrific repair facility and showroom but they are also a swim school and have a second swim location in Bixby Knolls. They are a dive-travel agency and offer really fun youth programs to do with all things wet! The first site Knightling Web Design created for Deep Blue was beautiful and showcased their gorgeous photography and four main services of Scuba, Swim, Repair and Travel well. It was flashy and fun but had one major drawback, it took time to navigate to the pertinent information you were looking for. You were entertained while you journeyed there, but it was not very efficient. 

The major challenge of the redesign was organization. They had since added Youth Programs and wanted to add Boat Charters in the Future. Some of their service areas had their own logos and mini-brand while others did not. Sometimes it felt as though each area needed it's own site entirely, however, the mother-brand Deep Blue was always to take precedence. After many months the solution was reached and they now have a beautiful new site that is user friendly, showcases each service area as if it were it's own mini site and keeps the Deep Blue logo front and center (well technically left aligned). The main navigation at the top has only the main service areas. Each of those has it's own landing page and then a dropdown of that service area's unique site content and sub items. The homepage you see when you navigate to their main url is a very clean and has a simple image menu of their top 5 services so right off the bat you can decide where you need be (Scuba, Swim, Travel, Repair or Youth Programs). We utilized two different layouts to achieve this. One module-heavy layout is used for the landing pages and another is used for the content pages. 

There is a vast amount of content held within this site and we are excited to see how it serves them going forward. Oh and did we mention it's a responsive website that is mobile friendly too? We wouldn't have it any other way. Please take a moment to browse the new site created for Deep Blue at http://deepbluelongbeach.com and be sure to let us know what you think. Cheers!

I am proud to announce the launch of a newly redesigned (and completely reprogrammed) website for a long time client, Sasha Witte. Sasha Witte Design was one of my first websites that I coded by hand completely from scratch in HTML back in 2007.

Over the years changes were made to her portfolio of work as the technology changed. Initially there was a motion graphics landing page programmed in Flash revealing pieces of her work. After landing pages (the old school kind where you would "click to enter" the site) decreased in popularity and Flash was running well on fewer and fewer systems we got rid of that. Next we overhauled the galleries. Those too were programmed in Flash and the time and cost of continually adding to those ( and reordering them) was unrealistic. Next we tried Flicker galleries. The Flicker code snippet was inserted into the html page where the old flash gallery had been. This also had it's drawbacks and 8 years later the little site that could was finally being replaced. 

The new site would be programmed using the open source Joomla Platform. It's programming is PHP based with java scripts for galleries and modules for products and events dynamically displaying on multiple pages. The versatility of the new platform is a testamant to just how far websites have come in the last decade. The new site is mobile friendly and responsive meaning it will display in a different way that is best for the device the site is being viewed on wether that be a phone, tablet, laptop or desktop computer. The website itself is pseudo intelligent in that way. 

Please take a moment to browse the new site created for Sasha Witte Design at http://sashawittedesign.com

Sunday, 22 November 2015 00:00

Why Your Website Should be Mobile Friendly

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You are probably reading this article on a mobile phone and quite understandably so. After all, more than 5 billion people worldwide use a mobile phone and out of them 91% keep their devices close to them round the clock.

So, most of their browsing activity is done through their mobile phones. Today, almost 3 out of 5 searches are carried out through mobile phones or tablets. And about seventy percent of these searches lead to positive conversions within an hour.

Having a responsive website design for mobile devices is also a best-practices recommendation made by leading search engines. Thus, it is an imperative need of the hour to make your website mobile friendly. After all, a considerable number of your target audience will reach you only through their mobile phones.

We, at Knightling Web Design create Joomla websites for an unmatched browsing experience, even on the mobile phones. Our fully responsive web designs display beautifully not only on desktops or laptops but also on all kinds of tablets and smart phones.

With our fully responsive and mobile friendly website designs, you can be assured of a great browsing experience that will make positive conversions a regular incident for your website.

Is my website mobile friendly? 

Contact us so we can run a test to see if your website is mobile friendly. If it's not you are drastically hurting your search engine results and should have your site redesigned ASAP.


Over the last few weeks, web designers and Internet marketing experts have been practically shouting from the rooftops that now is the time for businesses that haven’t already done so to make the switch to responsive (and mobile-friendly) websites. 

If you’ve been ignoring us so far, what you need to understand is that this isn’t a case of the web design industry looking for new business – mobile compatibility is no longer optional for business websites. Here are two of the biggest reasons why:

Thursday, 19 February 2015 00:00

Web Design Site Launch for Acupuncturist

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Announcing the site launch for Simple Health Acupuncture. www.simplehealthacupuncture.com Their previous site was a build-your-own site that didn't give them the style or functionality they were looking for. They hired Knightling Web Design to create a stylish website for their growing company that regrouped their services in a clear and organized way separating them into two groups of treatments and specialties. This allows the user to navigate through the site easily and quickly educates them on what they can expect from Simple Health Acupuncture. We consolidated their Wordpress blog into the main website so that they gain all those keywords and traffic on their own domain. The new site we built has a form for scheduling appointments and online forms for new patients to download. Now their site isn't just a online brochure it's a tool their clients can use to streamline their visits. 

Thursday, 31 July 2014 00:00

Website Design for the Long Beach Boy Scouts

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We are proud to launch the new website design for the Long Beach Area Council Boy Scouts!

Their previous site was one that corporate provided that allowed them to change content on but the design was always the same and not very eye catching. They wanted to invigorate their new site with the more modern Boy Scouts branding they are allowed to use in their marketing. From my prospective as the designer, it was fun working with the graphic elements provided while bringing them up to speed with the new technologies available for websites. 

We encourage you to visit their site and browse through there different sections. http://longbeachbsa.org/ Each section of the website has a long list of activities, programs and events that you or your child can get involved in. They get thousands of visitors to their new site each month and do a great job of continually adding new content regularly.

We are proud to launch the new website design for Deep Blue Scuba & Swim Center in Long Beach!

Deep Blue is a dive shop that's as much fun to visit as the Apple store, well almost. They are a full service dive shop and swim lessons center. It was our pleasure to work with them to design a website that was new and innovative. They had a WordPress website that was clunky, outdated and disorganized. It can be difficult to meld your separate services into one website that keeps your brand in tact but speaks to your different clients. Lucky for them Knightling Web Design specializes in developing websites that embody your brand, make your services stand out and organize your content so it's easy to find and fun to use.

Thursday, 23 January 2014 21:03

What Kind of Website Do You Really Need?

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There are so many different kinds of websites – not to mention different web design companies – floating around that it's no wonder so many of our potential clients get confused. A higher percentage than you might think comes to us not really knowing what they need… or even if we're the kind of business that can help them at all.

Do you know what kind of website you really need? If not, you certainly aren't alone. A good place to start is by figuring out which of these categories your business falls into:

Tuesday, 01 October 2013 00:00

Knightling Website Development

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In the Information Age, few companies will survive long without a website. Yellow pages are rapidly becoming obsolete. The internet is the new business directory and if your company isn’t listed, you are missing an enormous market of potential customers who are never going to search the phone book for your name.

Whether your company has never had a website or your site has become outdated, Knightling can build you a custom website that serves as the hub of your company’s online presence seemlessly integrating your marketing campaigns. We will construct a site that graphically informs potential customers of what your business function and style are before they even read the first line of text.

Competitive businesses must be able to adapt and act quickly, and your website should be as flexible as your business, which is why all Knightling websites come equipped with a content management system that allows you to make site updates at anytime from any computer.

Let Knightling launch your enterprise into the  21st Century way of advertising with a modern, fluid website that will put you in control of how the online world views your business.

Website Design INCO Company Website Design Belmont Athletic Club
Friday, 13 September 2013 22:40

Website Launch: Sherrill's Repower Solutions

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Referrals are a powerful form of advertising, but they're limited to the scope of your network. You can greatly expand this scope by integrating a website into your referral-based business. Your website can rapidly spread the word to a broad market by displaying what your clients are saying about you in addition to providing more information about your business and the products and services you provide.

This is just the kind of website Knightling created for Robert Sherrill, owner of Sherrill's Repower Solutions. His marine diesel engine repower business is based on referrals, but he wanted to reach a greater number of potential customers. Knightling is here to help you broaden your referral network and give your clients all the information they need to make an informed decision. Let your website do the selling for you 24 hours a day.


We also highly recommend you choose a website address (URL) using popular keywords for your industry. We can forward a URL that utilizes your company name to the keyword-rich domain just as we did for Sherrill's Repower Solutions. The end result is that people can still find your site by using your company name, but your search rankings benefit from using the keyword-based address. See for yourself how this works by clicking on the links above and below.


Friday, 13 September 2013 22:39

Site Launch with Private Client Content

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Have you ever wanted to create private areas of your site with sensitive or personal information for your clients that isn't meant for public viewing? We can create this feature for you on any Knightling website. Once we enable your site, your clients can easily create user accounts to access personal pages. You can even create accounts for your clients as well. When your clients log in, they will have access to pages you create for their eyes only. They can even create comments on the private pages.


Friday, 13 September 2013 22:38

Site Launch With Massive Product Index

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We are proud to launch this new site for Premiere Packaging. If you need shipping supplies, they have them. We know because we created 65 product pages with hundreds of product descriptions on their site. This site features mulitple forms that all have unique functions and an extensive, yet easy to navigate, product inventory. Check it out, and let us know what you think. www.premierepackaging.com

Friday, 13 September 2013 22:36

Site Launch for a Local Legend

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With a small menu and a rustic atmosphere, neither of which have changed much since it opened its doors more than 80 years ago, Joe Jost's has been one of the best regarded watering holes in the Long Beach area for decades. In order to capitalize on advancing technology, Joe Jost's approached Knightling with a request to revamp and modernize their website. The result is a design that maintains the classic Joe Jost's appeal, a hub to bring their extensive and loyal fan base together and a simple user interface that makes the highly frequent updates to their site quicker and easier than ever before.

This is one of the most content-rich websites we've ever launched with an abundance of videos, images, testimonials and much more. Check it out for yourself. You may just develop a craving to stop in at Joe's for an ice-cold schooner of Pabst Blue Ribbon, a pickled egg and a Joe's Special by the time you are done browsing.

Friday, 13 September 2013 22:35

Site Launch for an Aquatic Nonprofit

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More than two thirds of our planet is covered by the world’s oceans, and their role in and impact on our lives cannot be overstated. It’s vital that we be good custodians of such important natural resources, so our children and children’s children can enjoy them as we have.

Many of us who have made our homes near the ocean have developed an affinity for the adventure and excitement of venturing out onto the sea and landing a big fish. The mission of The Sportfishing Conservancy is to promote and exercise sound practices that will ensure California fishing will be every bit as exhilarating in the future as it is today. They strive to bring sense and consensus in the midst of strongly conflicting viewpoints on the management of California’s oceanfront.

Knightling has aided The Sportfishing Conservancy’s efforts by building and launching their new website. Because information is the Conservancy’s primary tool, we formatted their site to highlight important news items, so visitors can stay abreast of events affecting California’s fishing climate. Embedded YouTube videos provide a more immersive presentation. We also implemented a survey feature that compiles and e-mails the results to the Conservancy, so they can easily gather information on the opinions and perceptions of their audience.

Learn more about The Sportfishing Conservancy and fishing in California at www.sportfishingconservancy.org.

Friday, 13 September 2013 22:34

Site Launch with Fundraising Focus

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One of the great aspects of southern California is the strong sense of community that pervades many of the cities and neighborhoods that reside within the region. Los Alamitos is one such close-knit locality, and at the heart of Los Alamitos lies St. Isidore Historical Plaza, the oldest public building within the city. When the church on the property closed, the threat of an important landmark being demolished to make way for another strip mall became a daunting possibility. In response, the people of Los Alamitos have mobilized and organized a non-profit organization to save St. Isidore.

Knightling has been proud to assist their cause by designing and developing their new custom website. We were able to integrate a multiple-tier donation system using a PayPal secure framework to provide a boost to the St. Isidore fundraising efforts. The site's color palette and fonts provide visitors with a sense of the historical importance of St. Isidore while the layout guides people to the critical parts of the present story and information on how they can play a role in preserving this historical landmark, community center and event venue for generations to come.

You can check out the rest of the St. Isidore Historical Plaza story at www.stisidorehistoricalplaza.org.

Friday, 13 September 2013 22:34

Site Launch for a Private Practice

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Operating a private practice is a great challenge. While helping people may be one of your primary goals, finding ways to attract and retain clients is critical to keeping your business running smoothly, so you can focus on the more rewarding aspects of your profession. An attractive web presence can set you apart from your competitors as you broaden your patronage.

Christine Alisa approached Knightling to construct a custom website to inform people about her unique marriage and family therapy practice. We worked with Christine to develop imagery that represents her particular services and therapy style. The result was a strongly thematic site that conveys Christine Alisa’s message through multiple channels.

See Christine Alisa Therapy’s new site at www.healingthroughalternativetherapy.com.

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