Online Marketing

Wednesday, 06 November 2013 00:00

When it Comes to SEO, Content is King

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Content Is King

 

Have you hit a wall with your website traffic? Need a boost? We are now offering content creation services for all industries, but here are four easy steps anyone can take to help gain more site traffic, a better site ranking, higher search result placement and an improved social media presence.

 


Create Step 1: Create

Create a well written, industry specific article. Take or buy a good photo to go with the article.

UploadStep 2: Upload

Update your website by adding the new article to your news or blog section. Google loves sites that add real content regularly.

EmailStep 3: Email

Create an email in Constant Contact using a template you have specifically tailored to your company's brand. Include the first paragraph of your article, the photo and a link back to your website where the article is located.

Thursday, 07 November 2013 00:00

Understanding the World Wide Web

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Understanding the World Wide Web

Many of our clients are new to websites and how the whole process works when they first hire us. This is a chart we created to demystify some of the industry jargon. We hope it helps!

Friday, 13 September 2013 22:31

How to Tell If Your Online Marketing is Failing

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When you last launched or redesigned your business website, was it because you thought the Internet would be a better place if only you had an upgraded home page...or were you buying into a valuable tool for your online marketing plan that would make a bottom-line difference in the future?

Obviously, small business owners and managers don't invest in websites simply for their artistic value. They want to find new customers, generate new leads, be recognized by Google and the other major search engines, etc. Yet so many of them make a dire mistake that prevents them from ever realizing any of these benefits: they fail to add fresh content or update their business websites in any way.

Let's be clear: your online marketing plan isn't going to give you the results you're hoping for if you don't update your web presences on a regular basis. Fresh content is the lifeblood of any company's Internet domain. It's what search engines look for and what brings buyers back day after day, week after week.

What kinds of things should you be adding to your website on a regular basis? Here are just a few of the most important:

1. Keyword-rich articles and blog posts.The easiest way to make your business website more valuable (and keep people coming back to it regularly) is by adding fresh, interesting, and unique articles. Mix together a few interesting

The longer you go without buying a new car, the more surprised you are bound to be when you eventually walk into a dealership. That's because the new components available on automobiles change frequently to the extent that items that didn't exist just a decade ago - like voice response radios or in-dash GPS systems - are now standard on many new models.

The same dynamic has been transpiring in web design. New ideas, changes in best practices and improvements in development tools mean that features that were expensive or "cutting edge" just a few years ago are now requirements for any well-built business site to remain competitive.

To give you some specific examples, here are a handful of things that should come "standard" on a new web design:

A clean, simple look. There is simply no excuse in this day and age for having a website that looks messy or outdated. Any professional web designer should be able to meet your artistic expectations, so shop around until you see designs you like in a creative team's portfolio.

A content management system (CMS). Why call your business web design team every time you need to make a small update? With a content management system, you can change, add, or remove pages within minutes – all while keeping a consistent look on your business website.

Friday, 13 September 2013 22:24

Are You Feeding Your Website Regularly Enough?

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Most people wouldn't dream of leaving their home for more than a day or so without making sure their pets were going to be fed. Strangely though, many businesses won't extend that same courtesy to their websites – even though they may have invested thousands of dollars on design and development.

How do you feed your business website? That's easy: with regular content updates in the form of new pages, blog posts, social media updates and more. Each of these contributions helps your website to grow in both size and marketing impact. Conversely, while your website won't literally starve without them, it won't be noticed by Google or your customers.

So, are you feeding your website regularly enough? Are you putting something new online at least once a week? If you haven't been, here are four good reasons to start today:

Social media marketing is becoming something that more and more businesses, both large and small, are putting significant amounts of time and money into. And why not? Not only are social media sites themselves still growing rapidly, but finding customers through them can be convenient, cost-effective, and even lots of fun.

Whether your company is just getting in on the act, or looking to take the next step with sites like Facebook, Twitter, and LinkedIn, here are a dozen of our favorite simple but effective social media marketing tips:

1. Join all the major social media sites. Although you might personally use just one or two social sites, it's a good idea to join each of them and at least give them a try. You never know where the best results might come from.

2. Choose the right usernames. Your social media username is the equivalent of your website’s domain. Choose one that's memorable, professional, and gives people a very quick sense of what you have to offer.

Friday, 13 September 2013 22:10

Let's Create an Action Plan for Your New Business

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Need help focusing your thoughts?

We offer new business marketing consulting, a purposeful way of moving your brand forward. You'll save time and money in the long run by organizing your thoughts upfront. Spend one hour a week or every other week with us discussing your new business; we'll keep you on track and moving forward. We will develop and refine your marketing strategy, brainstorm ideas and then talk each idea through until you have a clear picture of what you plan to accomplish.

Together we will develop:

  • Creative Assessment Summary
  • Marketing Strategy
  • Mission & Vision Statements
  • Company Overview
  • Brand Guidelines

Call Knightling at 310-780-1462 to schedule your first appointment or email This email address is being protected from spambots. You need JavaScript enabled to view it..
Your significant other will love you for doing this!

Your Next Steps:
Logo Design, Business Cards, Corporate Stationery, Website Design, Brochure

 

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