Friday, 01 November 2013 00:00

A Dozen Simple But Effective Social Media Marketing Tips

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Social media marketing is becoming something that more and more businesses, both large and small, are putting significant amounts of time and money into. And why not? Not only are social media sites themselves still growing rapidly, but finding customers through them can be convenient, cost-effective, and even lots of fun.

Whether your company is just getting in on the act, or looking to take the next step with sites like Facebook, Twitter, and LinkedIn, here are a dozen of our favorite simple but effective social media marketing tips:

1. Join all the major social media sites. Although you might personally use just one or two social sites, it's a good idea to join each of them and at least give them a try. You never know where the best results might come from.

2. Choose the right usernames. Your social media username is the equivalent of your website’s domain. Choose one that's memorable, professional, and gives people a very quick sense of what you have to offer.

 

3. Make your profile stand out. Generic profiles are hardly memorable, so make sure yours takes advantage of custom graphics and important professional details to stand out in the crowd.

4. Make social media marketing a part of your daily schedule. You don't have to spend a lot of time on social media sites, but just 15 to 20 minutes a day will help you get comfortable with the sites, make contacts, and post new content.

5. Be "all business." Don't fill your social profiles with stories about what you had for breakfast or what you saw your pet cough up that morning. No one wants to read that anyway, and it won't help your professional credibility.

6. Have a few exceptions to your "all business" rule. However, a well-timed joke or personal comment isn't a bad idea, especially if it helps customers to know you a bit better (just keep it clean).

7. Make communication a two-way street. Instead of using social media sites like a notice board, start real conversations with your contacts and invite them to follow up with you. What you want is real twoway communication.

8. Use images and video. Text is great, but images and videos are even better, especially if they are short and to the point. Not only will they stand out, but they are easier for your contacts to pass along.

9. Make lots of new connections. Your social media strategy shouldn't be just about content, but also the introductions you can make. Try to join colleagues and potential clients online.

10. Join discussions. Industry and market-related discussions can be the most valuable part of your social media campaign, giving you ideas for new products and insight into what your customers are thinking about.

11. Link back to your site periodically. If you have products to sell, an email newsletter to sign up for, etc., include occasional links to your social profiles.

12. Watch the results over time. Social media marketing isn’t as quick as some other tools, like pay-perclick advertising, but it does work over time. So, have fun with it, be patient, and keep doing the right things until you see results.

There are lots of things to love about social media marketing, but it does take a little bit of practice and patience before social sites can become a hub of your Internet marketing. So, follow these tips, make lots of new friends and connections, and then watch to see what kind of impact it can have on your bottom line.

Want more help and advice in social media marketing? Call us today at 310-780-1462 and see what we've been able to do for other businesses just like yours.

Read 1877 times Last modified on Tuesday, 04 February 2014 00:59