1. It’s Good to Have a Strong Wall
You probably have all kinds of wildlings – and worse – who would love to break into your website, steal customer information, and use your pages or programming for their own purposes. Unfortunately, you might not ever see them coming, or even know they breached your defenses until it’s too late.
That’s why it’s important to make website security a top priority. That includes things like firewalls and regular WordPress updates, of course, but it can also be as simple as setting strong passwords. Most small business websites are hacked because they are easy to break into, not because the criminals performing the theft are using sophisticated tools or techniques.
2. Don’t Trust Just Anyone With Your Website.
On Game of Thrones, it’s a bad idea to trust anyone unless you know quite a bit about their track record and motives. And really, that’s good advice for business owners and executives who seek help with web design and Internet marketing, too.
There are a lot of sleazy people out there. And while most of them won’t literally stab you in the back, they may take your money, wreck your website, and wreak havoc on your reputation if you give them the chance. So, do your due diligence before you trust a third party with your website or social profiles.
3. There is Always Someone Waiting to Take Your Place.
In the Game of Thrones world, kings and leaders come and go, regardless of how strong their grip on power seems to be. The same is true and online marketing, where it only takes one good idea or campaign to overtake others in your industry.
That’s good news if you’re working your way up, but it’s also a reminder that you need to be cautious no matter how successful you’ve been in the past. Google algorithms change all the time, customers can suddenly start to prefer one social media portal over another, and a competitor’s website can be redesigned in the blink of an eye. You have to be ready for just about anything if you’re going to catch the other businesses in your market, much less stay ahead of them.
Are you getting all you could be from your Sunday night TV time? The next time you watch Game of Thrones, remember that some of what you’re seeing could actually help you grow your business over the Internet… but only if you know exactly what to look for.