"If you dig a hole and it's in the wrong place, digging it deeper isn't going
- Seymour Chwast
If you are like many of our clients you are asking yourself "What should I be doing to market my business?" We have outlined today's front runners in marketing. If you need assistance implementing any of these for your business call us for a free quote at 310-780-1462.
An Updated Website
Here's an obvious one, or is it?
If you don't have a website yet, you are missing hundreds, maybe even thousands, of potential inquiries each month. Having a website for your business is a necessity for you to remain in the game and avoid being steamrolled by your competitors. Because websites are so numerous, yours needs to stand out. One of the best ways to distinguish your site is to have it designed by a professional and update it regularly. To that end, a website with a content management system that allows you to quickly and easily update your site as needed is a great way to draw traffic to your home page.
Facebook for Business
Email Newsletters & Promotions
Constant Contact is a great way to distribute relevant and exciting content about your industry and your company's role in it as well as your current projects and developments. Don't stop at e-mails though; share your newsletter on Facebook and post it to your website as well. This will have the added benefit of keeping the content fresh, creating more interest in your website and Facebook page. It's important to also add a newsletter sign-up box to your website, so people who want to receive your newsletters through e-mail can. It's critical to provide multiple channels to the same information. Some people love Facebook, some spend more time browsing websites and some people get most of their information through e-mail; meet your customers where they are at rather than forcing them to find you.
Postcards are an excellent way to promote your next event or a new product or service; they're inexpensive and allow you to share all the need-to-know information. If your marketing budget is tight, you can save money by printing them on one side only and handing them out at your place of business or at networking events, but if you want to get the full effect, it's best to go all out with double-sided printing and mail the postcards to everyone on your list.