Five Ways to Market Your Business

 

 
Knightling - Marketing By Design
5 ways to market your business:
An Updated Website
Facebook for Business
E-mail Newsletters & Promotions
Company Brochures
Promotional Postcards
Social Media
Facebook
Linked-In

Kellie Shelton

K
ellie Shelton, President
 
 

"If you dig a hole and it's in the wrong place, digging it deeper isn't going

to help."

- Seymour Chwast

If you are like many of our clients you are asking yourself
"What should I be doing to market my business?" We have outlined today's front runners in marketing. If you need assistance implementing any of these for your business call us for a free quote at 310-780-1462.
 
An Updated Website 
Knightling- website2011

Here's an obvious one, or is it?

If you don't have a website yet, you are missing hundreds, maybe even thousands, of potential inquiries each month. Having a website for your business is a necessity for you to remain in the game and avoid being steamrolled by your competitors. Because websites are so numerous, yours needs to stand out. One of the best ways to distinguish your site is to have it designed by a professional and update it regularly. To that end, a website with a content management system that allows you to quickly and easily update your site as needed is a great way to draw traffic to your home page.

 
Facebook for Business
Facebook Business Profile

Find me on Facebook

Facebook remains the undisputed leader of networking websites, and as it costs nothing to create a page for your business. It is one of the cheapest forms of advertising you will ever encounter. One advantage of Facebook is that your following has the potential to grow rapidly, but in order to be effective you need to keep your page updated with brief, interesting content regularly. The primary purpose here is give your company more exposure while providing just enough information to make people curious Be sure to list your contact information and direct them to your website for more detailed information. If you don't already have one, you can create a Facebook page by going to www.facebook.com. Once you have a Facebook page, it's important to integrate it with your website. Control your brand by creating a Facebook username that is similar to your company name. Ours is www.facebook.com/knightlinginc. You can change yours by going to www.facebook.com/username.
E-mail us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 310-780-1462 for more information on this process and how Knightling can help.
 
Email Newsletters & Promotions
Constant Contact
Constant Contact is a great way to distribute relevant and exciting content about your industry and your company's role in it as well as your current projects and developments. Don't stop at e-mails though; share your newsletter on Facebook and post it to your website as well. This will have the added benefit of keeping the content fresh, creating more interest in your website and Facebook page. It's important to also add a newsletter sign-up box to your website, so people who want to receive your newsletters through e-mail can. It's critical to provide multiple channels to the same information. Some people love Facebook, some spend more time browsing websites and some people get most of their information through e-mail; meet your customers where they are at rather than forcing them to find you.
 
Company Brochures
Knightling Brochure Web
How long has it been since you've redone your brochures? Over time companies evolve. What hasn't changed in the last few years? Having marketing materials with outdated information does your business a disservice. We can help you define and refine your offerings with a powerful new look. At Knightling, we recently redesigned our brochures using the more modern z-fold instead of a traditional tri-fold. This email address is being protected from spambots. You need JavaScript enabled to view it.your address to us, and we will gladly mail you one of our new brochures to you.
 
Promotional Postcards
Postcard-Felix

Postcards are an excellent way to promote your next event or a new product or service; they're inexpensive and allow you to share all the need-to-know information. If your marketing budget is tight, you can save money by printing them on one side only and handing them out at your place of business or at networking events, but if you want to get the full effect, it's best to go all out with double-sided printing and mail the postcards to everyone on your list.