1. "Spun" articles and pages. If you aren't familiar with the term, "spinning" articles refers to the practice of running them through software that "rewrites" them over and over from a built-in dictionary, so that you get dozens or hundreds that seem unique even though they aren't. Google and the other search engines have gotten great at finding these, and will blacklist your website if you use them.
2. Useless links. Link-farming went out years ago, but there are still clients who think they can gather a few dozen downlinks from a low-quality article site or business in an unrelated industry and help their search position. In order for your links to count for anything, they have to be relevant and high quality.
3. Misspelled keywords. It used to be good to get search traffic by counting on customers’ misspellings. Now, with auto complete and auto correct features working on Google and the other engines, this isn't an effective strategy in most markets.
4. Long domain names. Domain redirects and spammy domain names aren’t as effective as they used to be. Although Google and the other search engines do pay attention to keywords and domain names, they don't carry as much weight as they used to in the search results.
5. Keyword-heavy static sites. An HTML site with a few good tags and content-rich pages used to be enough to ensure you a good search engine position, but an emphasis on fresh, unique pages has put that idea to rest. If you truly want to get a leg up on your competitors, it's a good idea to plan on adding to your site continuously.
If you want to see the difference we have made in companies just like yours and why the right Internet marketing partner makes all the difference, contact a member of our team today set up a consultation.