Five Old SEO Tricks That Aren't Worth Your Time

 

Knightling

 

In the early days of search engine optimization--in the years when Google and several other web giants were emerging but not yet dominant--the whole "science" of SEO had a Wild West feel to it. No one knew exactly what worked, or what would work in the future, but there were numerous crazy ideas that achieved moderate success for a while.
 
Some of these old search engine optimization ploys, such as putting hundreds of keywords on a page and making them invisible in the background, used to be highly effective. However, search engine technology has become vastly more sophisticated over the years, and such outdated schemes are not only ineffective these days, but will usually get your site banned from Google and the other engines in a hurry.
 
You would think that such policies would result in these methods being eradicated from the industry, but sadly, some of the worst of these forms of web chicanery are still around. In fact, choose the wrong search engine optimization partner, or take outdated advice, and they could do damage to your business.

 

1. "Spun" articles and pages. If you aren't familiar with the term, "spinning" articles refers to the practice of running them through software that "rewrites" them over and over from a built-in dictionary, so that you get dozens or hundreds that seem unique even though they aren't. Google and the other search engines have gotten great at finding these, and will blacklist your website if you use them.

2. Useless links. Link-farming went out years ago, but there are still clients who think they can gather a few dozen downlinks from a low-quality article site or business in an unrelated industry and help their search position. In order for your links to count for anything, they have to be relevant and high quality.

3. Misspelled keywords. It used to be good to get search traffic by counting on customers’ misspellings. Now, with auto complete and auto correct features working on Google and the other engines, this isn't an effective strategy in most markets.

4. Long domain names. Domain redirects and spammy domain names aren’t as effective as they used to be. Although Google and the other search engines do pay attention to keywords and domain names, they don't carry as much weight as they used to in the search results.

5. Keyword-heavy static sites. An HTML site with a few good tags and content-rich pages used to be enough to ensure you a good search engine position, but an emphasis on fresh, unique pages has put that idea to rest. If you truly want to get a leg up on your competitors, it's a good idea to plan on adding to your site continuously.

Today's search engine optimization campaigns don't rely on gimmicks, but let your business thrive because they are built on a solid foundation of keyword research, fresh content and high-quality inbound links.

If you want to see the difference we have made in companies just like yours and why the right Internet marketing partner makes all the difference, contact a member of our team today set up a consultation.