Package design for Mermaid Essence's premier product, Catalina Seaweed.
The client requested a mermaid with a claw foot tub. The product is sun dried seaweed you add to your bath that makes your skin look and feel amazing. Our goal was to create design that would appeal to 25-60 year old women, and perhaps their husbands looking for a pretty, unique Catalina Souvenir. What do you think? Did we achieve our goal?