Graphic Design Blog

Graphic Design Blog (14)

Tuesday, 01 October 2013 00:00

Knightling Graphic Design

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Building a brand from the ground up is one of the most daunting tasks a business owner faces. The end goal is to increase your sales, but in order to accomplish this, your brand must be recognizable and memorable and reflect the identity of your company. With so much at stake, choosing the right agency to help you create a lasting and effective brand is critical.

 

Knightling can help you get started building your brand with a custom corporate logo designed to express your business’s mission and style. Our process leaves no stone unturned as we perform in-depth interviews prior to even drawing the first sketch. Our goal is to transfer your vision for your business onto physical media.

 

Once you have a logo, Knightling can greatly extend your brand’s reach with websites, business cards, postcards, brochures, newspaper advertisements, vehicle wraps, e-mail newsletters and more. Solicit our ideas, and we will provide you with  concepts tailored to your business. Give us your ideas, and we will make them tangible for you. Knightling’s design creativity and versatility are at your disposal to greatly enhance your marketing efforts.

Friday, 13 September 2013 21:59

Not All Designers are the Same

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Would you hire an untrained mechanic to work on your car or a real estate agent without a license to sell your house? In every profession, there are qualifications an individual must attain prior to selling his or her services and graphic design is no exception. Good marketing is vital to the success of most businesses and not every person who claims to know how to use Photoshop is going to deliver the materials you need to wage an effective campaign.

While a college education is not an absolute requirement for a career in graphic design, most good designers study in a related field prior to working for clients. A good foundation in artistic concepts and design techniques is difficult to acquire without formal schooling. A college education is not sufficient in and of itself though, as there is no substitute for real-world experience. To this end, client work performed under the guidance of an experienced designer at an established firm is a valuable asset in any designer’s résumé.

Even when a designer has education and experience, working with business clients requires some business savvy. This is where many designers fail, because while they can produce great artwork in their designs, they are unable to make the connection to the overriding purpose of the design, which is to sell a product or service. Having a designer who understands business and has knowledge of trends and of what sells and what doesn’t is highly valuable.

While it’s reasonable to expect that designers, being artists, might be a little eccentric, they have to work very closely with clients during the design process. This requires good communication and customer service skills. No matter how good the designs are, any graphic designer who does not possess these skills is going to be difficult to work with at best.

Friday, 13 September 2013 21:58

Logo Design for Community Safety & Resource Fair

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The UB Safe Safety & Resource Fair is took place on Saturday, July 23rd, at Admiral Kidd Park in Long Beach. The event focused on safety and specifically highlighted the Santa Fe Avenue Corridor. Attendees enjoyed the music, dancing, face painting and prizes. Knightling donated the logo design and creation of other promotional materials to the UB Safe project and was on site photographing the day's events.

Friday, 13 September 2013 21:56

Wedding Logo for a Stamp

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Recently a friend hired me to create a logo for their wedding. They are having their wedding on a ranch that has a lots of oak trees and fruit trees on the property and wanted to carry that theme over to their invitations and decorations. Look closely and you will see the initials N and E in the tree trunk. It's just the subtle look they were going for..."one with the trees".

They then took an idea I put to use on my own wedding invitations, and ran with it. They had a stamp made of the logo!  With it they stamped the invitations and envelopes. I used our stamp to emboss the invite sleeve and to stamp the favor bags. There are so many fun things you can do with a logo. Why not brand your next event? 

Friday, 13 September 2013 21:56

The Logo Design Process

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We think this is a great video by PBS interviewing other logo designers and telling the history of how logos came to be.

Friday, 13 September 2013 00:00

Knightling Graphic Design

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Building a brand from the ground up is one of the most daunting tasks a business owner faces. The end goal is to increase your sales, but in order to accomplish this, your brand must be recognizable and memorable and reflect the identity of your company. With so much at stake, choosing the right agency to help you create a lasting and effective brand is critical.

Knightling can

Friday, 13 September 2013 00:00

What Should I Ask when Hiring a Designer?

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Always ask for references. Graphic design is a creative business, and the product has to be tailored to each client individually. Because of this, much of the process involves working closely with the client to produce a design that satisfies the client’s objectives. If a designer doesn’t have a solid list of clients pleased with his or her work, why would you think you’re likely to get a different result?

Along these same lines, be sure to ask about the designer’s revision process. Because of the nature of graphic design, a given design may have to be altered several times before it’s finalized. You shouldn’t work with any designer who presents an attitude that whatever he or she produces the first time around is what you’re stuck with. Design is a collaborative process between the designer and the client, and you as the client should be satisfied with the end result.

Friday, 13 September 2013 00:00

Now you can soak like a mermaid

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Mermaid Essence - Catalina Seaweed

Package design for Mermaid Essence's premier product, Catalina Seaweed.

The client requested a mermaid with a claw foot tub. The product is sun dried seaweed you add to your bath that makes your skin look and feel amazing. Our goal was to create design that would appeal to 25-60 year old women, and perhaps their husbands looking for a pretty, unique Catalina Souvenir. What do you think? Did we achieve our goal?

Friday, 13 September 2013 05:37

Knightling Tron

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We couldn't resist. It's great when a movie aligns itself with our branding.

Happy Halloween!

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