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Social Media Statistics

Check out this video.

http://knightling.com/video/social-media

It has lots of great statistics on Social Media. The book is great too.

Understanding Your Visual Handshake

Small businesses and entrepreneurs have been described as the “engine” to economic recovery in the United States. For those who have lost their jobs in corporate America due to the recession, many are taking this opportunity to finally pursue their life-long dreams and passions by going into business for themselves. As a small business owner, you have the tremendous opportunity to incorporate your personality and style into your business.

Search Engine Marketing Report 2010

Today I received this article from Search Insider about SEMPO's State of Search Engine Marketing Report 2010 by Rob Garner and thought my clients would find it interesting too.

Among the many other findings are the following:

- Due to the poor economic climate, 2009 was a slow year overall, but had a significant upturn in the fourth quarter. Overall the market is estimated to grow by 14% in 2010, and reach a value of $16.6 billion by the end of this year.

Promoting Your Business Using Social Media

If you aren't using social media to promote your business - you should be. It's free and fun!

Facebook:

Adwords - Should you be spending the money?

Adwords (Pay Per Click Advertising through Google) is a great way to generate site traffic. It can be very affordable depending on your industry. If you are in a heavily saturated market it may not be in your best interest to advertise there. Some industries, such as insurance, will pay about $30 a click! That doesn't sound like a good return on investment to me. But if you are in a less competitive market you could potentially get a click for one cent. Sounds great, right? So how do you find out if your market is competitive or not? Google it.